Branding and design secrets in Vienna:
Vienna has long stood out through strong design and clear branding, both as a city and through the people and businesses based here. On this tour, we look at how visual identity and messaging were used across different periods. From early examples to more recent ones, design played a key role in how Vienna presented itself. The tour connects these ideas to real places and stories across the city.
As we walk, you’ll see how design was used to communicate power, identity, and purpose. We explore examples ranging from Roman elements to Habsburg monuments, as well as modern brands and entrepreneurs. The focus is on how these ideas developed and how they are still relevant today. This tour is suitable for teams, students, and private groups interested in marketing, design, and business.
Tour highlights:
- Explore branding and design across Vienna’s history
- See how visual elements were used to communicate ideas
- Learn from historical and modern examples
- Understand the roots of today’s branding practices
Book this private tour here!
Choose the payment option based on your group size. We will then check our guides’ availability and get back to you with the confirmation and details.
Time/Duration
Approx. 2 Hours
(Private: Flexible)
Language
English
(German on request)
Group Size (public tours)
Public: 6-15
Private: up to 30
Location
Old Town
(1st district)
Why this tour?
On our “In the Footsteps of Greatness” tour series, we aim to dive deeper into history and derive conclusions that can serve as life lessons. Instead of focusing on the “what”, we focus on the “how” and the “why” for a more profound experience.
In our eyes, every historical figure can serve as a mentor if we only walk in their footsteps. It can tell us what to do, how to think as well as what to avoid. For teams, learning from brands, designers and creators can bring a new and unique perspective. It can show that we have a lot in common with many of history’s greatest figures. They, like us, needed to create a strong brand image. They too used common marketing practices for their business as well as applied design elements to stand out. We are convinced that the added value of this tour will go even beyond our regular, fascinating walking tours in Vienna.
Interested in joining a public tour?
Upon request we can publish a public tour to reduce the tour’s price per person. A public tour costs 35 euros per participant and requires a minimum of 6 participants.
Important Details
- Tour type: Available both as a private tour and a public tour (upon request)
- Duration: The tour lasts approximately 2 hours.
- Guide: See our full team of guides licensed Austria Guides here.
- Accessibility: This tour is wheelchair accessible.
- What to wear: Comfortable shoes and water. Also, always check the weather forecast!
Cancellation Policy
- Full refund for cancellations made up to 48 hours in advance.
- No refunds for cancellations within 48 hours.
- We reserve the right to cancel 48h prior if the minimum of 6 participants for public tours isn’t met (full refund issued).
Privacy & Copyright
Recording the tour or photographing guide materials is strictly forbidden.
Photos/videos may be taken during the tour (please inform your guide if you wish to opt-out).
Book this private tour here!
Choose the payment option based on your group size. We will then check our guides’ availability and get back to you with the confirmation and details.
Licensed Experts Only
At Secret Vienna, every tour is led by a government-certified specialist. We uphold the highest standards of historical accuracy and professional storytelling.
Group & Private Events
Planning a corporate team-building, a school trip, or a private event? We specialize in tailoring our tours for private groups!
