From Shady To Trendy- The Evolution Of Naschmarkt

Would you like to hear about the amazing change of a district from once “shady” to now “trendy”? Then come with us to the fascinating walk around the Naschmarkt! Secrets, stories and tasty food is all waiting for you in this exciting tour!
A tour in and around Naschmarkt:

Walk with us through one of Vienna’s most interesting neighborhoods and see how it changed from a rough area into a lively, creative part of the city. On this Naschmarkt walking tour, you will get to know Vienna’s largest market from a different perspective. Along the way, our licensed guides share stories about the “Lahmgruabn,” once one of the city’s lowest and least glamorous suburbs. As we move through the area, you will come across hidden corners, strong coffeehouse culture, and beautiful art nouveau buildings that often go unnoticed.

The walk continues into the Naschmarkt itself, where the atmosphere shifts to a mix of scents, colors, and influences from different cultures. Here, you can experience a blend of oriental, southern, and Viennese traditions in one place. We also offer the option to try a variety of tastings, from sweet to spicy, and even enjoy a glass of Viennese wine. The area is full of contrasts, and that is exactly what makes it so special. Please note that tastings are not included in the tour price and are paid directly to the guide.

Tour highlights:
  • The Secession museum and the artistic past of Vienna
  • Theatre an der Wien
  • Previously infamous establishments near by Naschmarkt
  • The market itself and its authentic flavours

And much more!

Book this private tour here!

Choose the payment option based on your group size. We will then check our guides’ availability and get back to you with the confirmation and details.

Time/Duration

Approx. 2 Hours
(Private: Flexible)

Language

English
(German on request)

Group Size (public tours)

Public: 6-15
Private: up to 30

Location

Old Town
(1st district)

Why this tour?

Instead of taking an ordinary sightseeing tour in the first district, dig a bit deeper to explore the evolution and transformation of an authentic Viennese neighbourhood. The stories you will hear on this Naschmarkt walking tour will enrich your visit in Vienna and show our city in a different light.

Interested in joining a public tour?

Upon request we can publish a public tour to reduce the tour’s price per person. A public tour costs 35 euros per participant and requires a minimum of 6 participants.

Naschmarkt Walking Tour
Important Details
  • Tour type: Available both as a private tour and a public tour (upon request)
  • Duration: The tour lasts approximately 2 hours.
  • Guide: See our full team of guides licensed Austria Guides here.
  • Accessibility: This tour is unfortunately not wheelchair accessible.
  • What to wear: Comfortable shoes and water. Also, always check the weather forecast!
  • Tastings: The tastings are charged separately based on the group’s size and preferences. The payment for them is done directly to the guide at the tour.
  • Please note- If you have any allergies or food limitations, please let us know. It would be possible to join this tour also without tastings, but please contact us in advance before booking the tour.
  • Full refund for cancellations made up to 48 hours in advance.
  • No refunds for cancellations within 48 hours.
  • We reserve the right to cancel 48h prior if the minimum of 6 participants for public tours isn’t met (full refund issued).
  • Liability: If you did not inform us about your food limitations or allergies before the tour, we do not take any responsibility. Please contact us in advance to make sure that this tour is fitting for you.
  • Recording the tour or photographing guide materials is strictly forbidden.

  • Photos/videos may be taken during the tour (please inform your guide if you wish to opt-out).

Book this private tour here!

Choose the payment option based on your group size. We will then check our guides’ availability and get back to you with the confirmation and details.

Licensed Experts Only

At Secret Vienna, every tour is led by a government-certified specialist. We uphold the highest standards of historical accuracy and professional storytelling.

Group & Private Events

Planning a corporate team-building, a school trip, or a private event? We specialize in tailoring our tours for private groups!

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